Celebrate the World Nutella® Day on february 5th
Celebrate the World Nutella® Day on february 5th

#WORLDNUTELLADAY

Time to celebrate World Nutella® Day!

This year, the celebration is double:

it’s Nutella®'s 60th anniversary too! 

Join us to celebrate this special year!

Get ready to make someone smile:

it’s time to prepare them some pancakes!

A yummy celebration started by a fan like you.

What is World Nutella® Day?

Did you know? World Nutella® Day was established on February 5th, 2007, by Sara Rosso, an American blogger and a Nutella® lover just like you. 



She thought Nutella® deserved a worldwide celebration day, and all Nutella® lovers agreed!



They began celebrating Nutella® by sharing pictures, ideas, inspiration, and recipes on social media: that’s how World Nutella® Day became a global phenomenon.



But the story doesn’t end here: in 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®), so that it could live on and grow for years to come. From then on, every year we search for someone who shares Sara’s love to inspire the fan celebration on World Nutella® Day.

10 easy ways to celebrate

Celebrate who makes you smile
Celebrate who makes you smile
Write a song or a poem about Nutella
Write a song or a poem about Nutella®
9_-_strike-a-pose-with-nutella
Strike a pose with Nutella®
8_-_give_or_send_nutella_to_someone_you_love
Give or send Nutella® to someone you love
7_-_add_your_decoration_style_on_your_recipe
Add your decoration style on your recipe
6_-_create_some_nutella_inspired_art
Create some Nutella® inspired art
5_-_prepare_a_party_to_celebrate_nutella
Prepare a party to celebrate Nutella®
4_-_share_your_first_nutella_experience
Share your first Nutella® experience
Cook a special pancake or crepe
Cook a special pancake or crepe
Make a recipe with Nutella
Make a recipe with Nutella®
Celebrate who makes you smile
Celebrate who makes you smile
Make a recipe with Nutella
Make a recipe with Nutella®
Cook a special pancake or crepe
Cook a special pancake or crepe
4_-_share_your_first_nutella_experience
Share your first Nutella® experience
5_-_prepare_a_party_to_celebrate_nutella
Prepare a party to celebrate Nutella®
6_-_create_some_nutella_inspired_art
Create some Nutella® inspired art
7_-_add_your_decoration_style_on_your_recipe
Add your decoration style on your recipe
8_-_give_or_send_nutella_to_someone_you_love
Give or send Nutella® to someone you love
9_-_strike-a-pose-with-nutella
Strike a pose with Nutella®
Write a song or a poem about Nutella
Write a song or a poem about Nutella®

Nutella® Spread
A Smile Contest

You could WIN 1 of 250 Nutella® Frying Pans to brighten up your breakfast.

Promo WND 2024

Baking Tips

Want to make someone smile?

Let's prepare some yummy pancakes and crepes to celebrate together.

To make them even more delicious, follow our tips below! 

world nutella day tip1

TIP 1

Add sparkling water

Do you like delicate crepes? Replace some of the milk with sparkling water to make them lighter and fluffier.

world nutella day tip1
world nutella day tip2

TIP 2

Rub dough through strainer

To remove lumps from the batter, rub it through a fine sieve or use a blender.

world nutella day tip2
world nutella day tip3

TIP 3

Give dough time to rest

Take your time. After making the batter, let it rest for a while, then the pancakes will taste better.

world nutella day tip3
world nutella day tip4

TIP 4

Flip when bubbles

The best time to flip a crepe on the other side is when you start to see little bubbles on it.

world nutella day tip4
world nutella day tip5

TIP 5

Draw with bottle

If you are creative and want your pancakes to be unique, you can put the batter in a bottle and then draw different shapes using the crepe batter directly on the pan while frying.

world nutella day tip5
Give a Nutella® smile

Are you ready for World Nutella® Day?

Join the celebration by baking some crepes & pancakes to share them with the people who make you smile!


Draw inspiration from our recipes below and have fun recreating them. Don’t forget to share your amazing creations on social media with the hashtags #worldnutelladay and #giveanutellasmile

We can’t wait to find out which recipe you chose to celebrate World Nutella® Day with your biggest smile! 😍

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