OUR HERITAGE
Nutella®: a story of love and passion
Do you know the history of Nutella®‘s signature recipe and unmistakable taste?
![Pasticceria – zde se zrodila pomazánka Nutella | Nutella](/cz/sites/nutella20_cz/files/styles/scale_width_520/public/2020-05/nutella-pasticceria-old.png?t=1717163424)
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.
![Nutella_History](/cz/sites/nutella20_cz/files/2020-09/nutella-storia-giandujot.png?t=1717163424)
![Naše historie – Giandujot | Nutella](/cz/sites/nutella20_cz/files/2020-09/nutella-storia-giandujot_02.png?t=1717163424)
The Giandujot
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
![NutellaHistory_02](/cz/sites/nutella20_cz/files/2020-02/nutella_history022x.png?t=1717163424)
![Plakát se sklenicí pomazánky SuperCrema | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-story-supercrema-jar-poster.png?t=1717163424)
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
![Zrodila se pomazánka Nutella | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-story-born-bread-jar.png?t=1717163424)
Nutella® is born
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.
![Ikonická sklenice | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-the-iconic-jar-birth.png?t=1717163424)
The iconic jar
With its iconic design, Nutella® was launched in Germany.
![Pomazánka dorazila do Francie – sklenice | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-story-reached-france-jars.png?t=1717163424)
Oh la la!
Nutella® arrived in France with great success.
![Sklenice s australskou vlajkou | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-story-reached-australia-jar-flag.png?t=1717163424)
Success has no borders
Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.
![Událost ke 30 letům pomazánky ve Francii | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-30-years-france-event-show-poster.png?t=1717163424)
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
![NutellaHistory11](/cz/sites/nutella20_cz/files/2020-02/nutella_history112x.png?t=1717163424)
![Světový rekord – největší snídaně s pomazánkou Nutella | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-guinness-world-record-breakfast.png?t=1717163424)
The Guinness Book of Records
On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
World Nutella® Day
On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.
![10 Million Friends Reached On Facebook | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-10-million-followers-poster.png?t=1717163424)
A passion to be shared
The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
![Dosaženo 30 milionů fanoušků na platformě Facebook | Nutella](/cz/sites/nutella20_cz/files/2020-05/nutella-30-million-followers-poster.png?t=1717163424)
30 million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
![Otevření první kavárny | Nutella](/cz/sites/nutella20_cz/files/2020-05/first-nutella-cafe-opening.png?t=1717163424)
The Nutella® Cafe
![Zrodily se sušenky | Nutella](/cz/sites/nutella20_cz/files/2022-10/nutella-biscuits-birth.png?t=1717163424)
The Nutella® Biscuits
After Nutella®&Go and Nutella® B-ready, the family expanded with the launch of Nutella® Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
![2020](/cz/sites/nutella20_cz/files/2024-01/2020.png?t=1717163424)
The Nutella® Muffin
When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and now available in Europe, USA and Gulf. Try the Nutella® Muffin for a unique experience!
![2023](/cz/sites/nutella20_cz/files/2024-01/2023.png?t=1717163424)
The Nutella® Croissant
![2023](/cz/sites/nutella20_cz/files/2024-01/2023.png?t=1717163424)
Since its launch, it is delighting European consumers with a crispy flaky pastry and its tasty Nutella® filling. Say hello to the Nutella® croissant.
![2024](/cz/sites/nutella20_cz/files/2024-01/2024-new.png?t=1717163424)
60 years of smiles
It’s Nutella®’s 60th anniversary and with global celebrations we spread the power of smiles. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.
Timeless Nutella®
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!