OUR HERITAGE
Nutella®: A Story of Love and Passion
Do you know the history of our signature recipe and unmistakable taste?
![The Pasticceria where Nutella was born | Nutella](/us/sites/nutella20_us/files/styles/scale_width_520/public/2020-05/nutella-pasticceria-old.png?t=1717683632)
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!
![Nutella_History](/us/sites/nutella20_us/files/2020-10/nutella-storia-giandujot.png?t=1717683632)
![Our Heritage Giandujot | Nutella](/us/sites/nutella20_us/files/2020-10/nutella-storia-giandujot_02.png?t=1717683632)
Giandujot
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
![NutellaHistory_02](/us/sites/nutella20_us/files/2020-02/nutella_history022x.png?t=1717683632)
![SuperCrema Jar Poster | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-story-supercrema-jar-poster.png?t=1717683632)
SuperCrema
The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.
![Nutella is Born | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-story-born-bread-jar.png?t=1717683632)
Nutella® is born
The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.
![Our Iconic Jar | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-the-iconic-jar-birth.png?t=1717683632)
The iconic jar
Nutella® and its new iconic design officially launched in Germany.
![Reaching France Jars | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-story-reached-france-jars.png?t=1717683632)
Oh la la!
Nutella® launched in France and was a great success
![Reaching Australia Jar Flag | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-story-reached-australia-jar-flag.png?t=1717683632)
Success has no borders
Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.
![30 Years in France | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-30-years-france-event-show-poster.png?t=1717683632)
30 Years of Optimism in France
To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.
![NutellaHistory11](/us/sites/nutella20_us/files/2020-02/nutella_history112x.png?t=1717683632)
![World Record Breakfast Nutella Event | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-guinness-world-record-breakfast.png?t=1717683632)
The Guinness Book of World Records
On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.
World Nutella® Day
On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.
![10 Million Friends Reached On Facebook | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-10-million-followers-poster.png?t=1717683632)
A Passion to be Shared
The global Facebook page dedicated to Nutella® reached 10 million fans in one year.
![Nutella Breadsticks](/us/sites/nutella20_us/files/2020-11/nutella-breadsticks_2012.png?t=1717683632)
Snackers rejoice!
Nutella & GO! with Breadsticks launched in the USA
Half a Century of Great Memories
To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
![30 Million Friends Reached on Facebook | Nutella](/us/sites/nutella20_us/files/2020-05/nutella-30-million-followers-poster.png?t=1717683632)
Nutella reached 30 million fans on Facebook
At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!
![First Cafe Opening Shop | Nutella](/us/sites/nutella20_us/files/2020-05/first-nutella-cafe-opening.png?t=1717683632)
The Nutella® Café
![2020](/us/sites/nutella20_us/files/2024-01/2020.png?t=1717683632)
The Nutella Muffin
When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and available in Europe and the Gulf.
![2023](/us/sites/nutella20_us/files/2024-01/2023.png?t=1717683632)
The Nutella Croissant
![2023](/us/sites/nutella20_us/files/2024-01/2023.png?t=1717683632)
Since its launch, it has delighted European consumers with its flaky pastry and its tasty Nutella® filling. Say hello to the Nutella croissant.
![2024](/us/sites/nutella20_us/files/2024-01/2024-new.png?t=1717683632)
60 years of smiles
It’s Nutella®’s 60th anniversary and we want to celebrate the power of spreading smiles around the world. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.
Timeless Nutella®
Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!