Celebrate World Nutella® Day on 5th February
Visual MOB WND

#WORLDNUTELLADAY

Time to celebrate World Nutella® Day!

This year, the celebrations are double:

it's Nutella®'s 60th anniversary too!

Join us to celebrate this special year!

Get ready to make someone smile

It's time to make some pancakes!

A delicious celebration started by a fan like you.

What is World Nutella® Day?

Did you know? World Nutella® Day was established on February 5th, 2007, by Sara Rosso, an American blogger and a Nutella® lover. 



She thought Nutella® deserved a worldwide celebration day, and all Nutella® lovers agreed!



They began celebrating Nutella® by sharing pictures, ideas, inspiration, and recipes on social media: that’s how World Nutella® Day became a global phenomenon.



But the story doesn’t end here. In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®), so that it could live on and grow for years to come. From then on, every year we search for someone who shares Sara’s love to inspire the fan celebration on World Nutella® Day.

10 easy ways to celebrate

Celebrate those who make you smile
Celebrate those who make you smile
Write a song or a poem about Nutella
Write a song or a poem about Nutella®
Strike a pose with Nutella
Strike a pose with Nutella®
Give or send Nutella to someone you love
Give or send Nutella® to someone you love
Decorate your recipe with Nutella
Decorate your recipe with Nutella®
Create some Nutella inspired art
Create some Nutella® inspired art
Throw a party to celebrate Nutella
Throw a party to celebrate Nutella®
Share your first Nutella experience
Share your first Nutella® experience
Make a pancake or crepe
Make a pancake or crepe
Make a recipe with Nutella<sup>®</sup>
Make a recipe with Nutella®
Celebrate those who make you smile
Celebrate those who make you smile
Make a recipe with Nutella<sup>®</sup>
Make a recipe with Nutella®
Make a pancake or crepe
Make a pancake or crepe
Share your first Nutella experience
Share your first Nutella® experience
Throw a party to celebrate Nutella
Throw a party to celebrate Nutella®
Create some Nutella inspired art
Create some Nutella® inspired art
Decorate your recipe with Nutella
Decorate your recipe with Nutella®
Give or send Nutella to someone you love
Give or send Nutella® to someone you love
Strike a pose with Nutella
Strike a pose with Nutella®
Write a song or a poem about Nutella
Write a song or a poem about Nutella®

Baking Tips

Want to make someone smile?

Let's prepare some yummy pancakes and crepes to celebrate together.

To make them even more delicious, follow our tips below!

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Tip 1

Add sparkling water

Do you like delicate crepes? Replace some of the milk with sparkling water to make them lighter and fluffier.

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Tip 2

Rub dough through strainer

To remove lumps from the batter, rub it through a fine sieve or use a blender.

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Tip 3

Give dough time to rest

Take your time. After making the batter, let it rest for a while for an improved taste.

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Tip 4

Flip when bubbles

The best time to flip a crepe on the other side is when you start to see little bubbles on it.

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Tip 5

Draw with bottle

If you are creative and want your pancakes to be unique, you can put the batter in a bottle and then draw different shapes using the crepe batter directly on the pan while frying.

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Give a Nutella® smile

Are you ready for World Nutella® Day ?

Join the celebration by making some crepes and pancakes to share with the people who make you smile!


Draw inspiration from our recipes below and have fun recreating them. Don’t forget to share your amazing creations on social media with the hashtags #worldnutelladay and #giveanutellasmile.

We can’t wait to find out which recipe you chose to celebrate World Nutella® Day with!😍

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