OUR HERITAGE
Nutella®: a story of love and passion
Do you know the history of Nutella®‘s signature recipe and unmistakable taste?
![The Pasticceria where Nutella was born | Nutella](/uk/sites/nutella20_uk/files/styles/scale_width_520/public/2020-05/nutella-pasticceria-old.png?t=1717762692)
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.
![Nutella_History](/uk/sites/nutella20_uk/files/2020-09/nutella_history012x.png?t=1717762692)
![Our Heritage Giandujot | Nutella](/uk/sites/nutella20_uk/files/2020-09/nutella-story-the-giandujot-old.png?t=1717762692)
The Giandujot
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
![NutellaHistory_02](/uk/sites/nutella20_uk/files/2020-02/nutella_history022x.png?t=1717762692)
![SuperCrema Jar Poster | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-story-supercrema-jar-poster.png?t=1717762692)
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
![Nutella is Born | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-story-born-bread-jar.png?t=1717762692)
Nutella® is born
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.
![Our Iconic Jar | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-the-iconic-jar-birth.png?t=1717762692)
The iconic jar
With its iconic design, Nutella® was launched in Germany.
![Reaching France Jars | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-story-reached-france-jars.png?t=1717762692)
Oh la la!
Nutella® arrived in France with great success.
![Reaching Australia Jar Flag | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-story-reached-australia-jar-flag.png?t=1717762692)
Success has no borders
Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.
![30 Years in France | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-30-years-france-event-show-poster.png?t=1717762692)
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
![NutellaHistory11](/uk/sites/nutella20_uk/files/2020-02/nutella_history112x.png?t=1717762692)
![World Record Breakfast Nutella Event | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-guinness-world-record-breakfast.png?t=1717762692)
The Guinness Book of Records
On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
World Nutella® Day
On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.
![10 Million Friends Reached On Facebook | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-10-million-followers-poster.png?t=1717762692)
A passion to be shared
The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
![30 Million Friends Reached on Facebook | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-30-million-followers-poster.png?t=1717762692)
30 million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
![First Cafe Opening Shop | Nutella](/uk/sites/nutella20_uk/files/2020-05/first-nutella-cafe-opening.png?t=1717762692)
The Nutella® Cafe
![Biscuits is Born | Nutella](/uk/sites/nutella20_uk/files/2020-05/nutella-biscuits-birth.png?t=1717762692)
The Nutella Biscuits
After Nutella&Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
![2020](/uk/sites/nutella20_uk/files/2024-01/2020.png?t=1717762692)
The Nutella Muffin
Fresh sourdough and a heart of Nutella® create the perfect match. First launched in Italy and now available in the UK, Europe, USA and Gulf. Try the Nutella® Muffin for a delicious taste experience!
![2023](/uk/sites/nutella20_uk/files/2024-01/2023.png?t=1717762692)
The Nutella Croissant
![2023](/uk/sites/nutella20_uk/files/2024-01/2023.png?t=1717762692)
Since its launch, it has delighted UK and European consumers with it's flaky dough and unique creamy Nutella® heart. Say hello to the Nutella® croissant.
![2024](/uk/sites/nutella20_uk/files/2024-01/2024-new.png?t=1717762692)
60 years of smiles
It’s Nutella®’s 60th anniversary and we want to celebrate the power of spreading smiles around the world. #GiveANutellaSmile and celebrate with us: the more we smile, the more others smile too.
Timeless Nutella®
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!